sOCIAL MEDIA · content production · strategy · video
The Brief
Develop a consistent and engaging social media presence that communicates the expertise and personality of the business whilst making financial and business information accessible to its audience
Educate
Making Accounting and business topics accessible through educational content
HUMANISE
Showing the people behind the business through team and personality-led content
BUILD TRUST
Using testimonials, expertise and real business experiences
engage
Using reels, questions, relatable content and strong hooks.
Photographs
Photographs taken for new team members to add to the website
20TH ANNIVERSARY CAMPAIGN
A multi-platform anniversary campaign celebrating 20 years of Zen Consultants, bringing the company's history, people and milestones to life through social content.
The brief
Zen Consultants was approaching its 20th anniversary, and they wanted a campaign to celebrate the milestone. I wanted to create personal content that highlighted the company's history, the people, the relationships and the truly incredible achievements.
The content needed to work across multiple platforms and engage viewers, but keep it true to the brand's identity and trustworthiness.
The creative process
Looking back at the milestones using imagery and memories to tell the story in a carousel post.
Showing the team behind Zen Consultants today working behind the scenes for the upcoming event in a photo post.
Filmed and edited a 'highlight' reel from the celebratory event showing all the great moments from the evening and the huge amount of support and warmth that was felt.
Client testimonials from over the years text graphic post put together for the campaign.
Photographs taken at the event were edited and put together in a carousel post
Interviewed, filmed and edited a reel with friends, family, clients, and colleagues who spoke kind words for Saj, the CEO of Zen Consultants and the company itself.
WORKSHOP CAMPAIGN
Property Tax Workshop Campaign
Zen Consultants | Event Marketing & Content Campaign
The Brief
Zen Consultants wanted to promote an educational workshop focused on property portfolios, inheritance planning and the tax considerations that can arise when passing property to the next generation.
The brief was to create a clear and engaging campaign that would turn a complex financial topic into accessible content, build awareness of the event and ultimately drive ticket sales.
I developed the campaign across multiple touchpoints, including social media, email marketing and the event booking page, creating a consistent visual identity and message throughout.
My Role
I managed the campaign from initial concept through to promotion, including:
Campaign strategy and messaging
Event naming and positioning
Eventbrite setup and optimisation
Social media graphics and promotional content
Reel concepts, hooks and scripts
Video editing and short-form content
LinkedIn, Instagram and Facebook copywriting
Email marketing copy and audience targeting
Campaign scheduling and ongoing optimisation
Creative Approach
Property tax and inheritance planning can feel complicated and easy to put off, so the creative direction focused on making the subject feel relevant, approachable and immediately understandable.
Rather than leading with technical tax terminology, the campaign centred around the real-life question behind the workshop: what happens to your property portfolio when you eventually want to pass it on?
A clean aqua and teal visual identity was used throughout the campaign to create consistency across social posts, video content, emails and the event listing while maintaining the professional identity of Zen Consultants.
The campaign combined educational content with stronger problem-led hooks designed to encourage property owners and landlords to consider issues they may not yet have planned for.
Campaign Delivery
The campaign was rolled out across LinkedIn, Instagram and Facebook using a combination of short-form video, static promotional graphics and educational messaging.
Alongside organic social content, I developed targeted email communications for existing clients, with particular relevance to landlords, property investors, clients receiving rental income and those operating through property companies or SPVs.
I also identified opportunities to extend the campaign beyond Zen Consultants' existing audience through relevant local communities and networks.
Early Response
The campaign generated its first workshop booking alongside direct interest from potential attendees, including enquiries from people who were interested in the subject but unable to attend the scheduled date.
This provided useful insight into both demand for the topic and opportunities for future workshops and follow-up content.
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